Problem
A sophisticated interface for new clients. Many customers do not return. The client often turns to support for help with the interface.
A sophisticated interface for new clients. Many customers do not return. The client often turns to support for help with the interface.
Decision
Architecture reassembly. Prototype development. Collect customer feedback through interviews and competitor research. UI Kit development and design update. Implementation of a reference section with clear questions and answers.
Architecture reassembly. Prototype development. Collect customer feedback through interviews and competitor research. UI Kit development and design update. Implementation of a reference section with clear questions and answers.
Research
Research on business goals and current metrics. Assembling the user's portrait. Competitor analysis.
UX prototypes
Development of quick draft prototypes based on basic user scenarios for closing business tasks
UI design
UI Kit development and layout design based on a prototype agreed with the business.
Result
The tasks set by the business were completed, and all the goals were achieved after learning new metrics. The redesign of the system also opened the way for businesses to scale.
- +46%Increasing the percentage of customers who stay
- 26 > 12The time for solving the client's task has been halved
- 37%Increased the average receipt by 37%
- 100%The company has moved to scaling services
Updated view
Many layouts with different screen states were collected for each user scenario. Annotations for developers were also added.
Contacts
I am always glad to see new interesting projects. I am ready for long-term cooperation. I will help businesses and startups reach a new level.
